Why Advertise on the Internet - Some Internet Facts

Why Should You Advertise on the Internet
Some Internet Facts

No matter what business you are in, Internet is the medium that will provide you with the widest audience. 30 million of households in US own home computers, this number is expected to reach 70 million by the end of the century. Half of the computers in households are used for browsing on the internet. When you add to this number, the number of people who access the internet from their workplace, it is easy to see that, Internet is THE medium that will reach a truly vast audience.

If you are selling a product or a service, consider the following facts, and, you will see that Internet is the medium that will give you the maximum bang for your dollars.

I n t e r n e t   A u d i e n c e

17%, or 37 million of people over the age of 16 have access to the internet. 11% or 24 million of total persons above the ages of 16 in US and Canada have used the internet in the last three months. The typical surfer is in the age range of 18-35 years, with the average age close to 31 years.

Average internet surfer spends 5 hours and 28 minutes per week on the internet.

On average internet surfers are upscale, with 25% earning in excess of $80,000, 50% are professional managers, and 64% have atleast a college degree.

Males account for 66% of the internet user population, and account for 77% of internet usage. It is estimated that by 1997, this group will consist of equal numbers of men and women.

B u s i n e s s O n I n t e r n e t

Obtaining product information for purchases is one of the preferred activities on the Net. It is estimated that over 13% (2.5 million) of web surfers have purchased products and/or services over the Internet.

It is estimated that retail sales on the Net will total $7 billion annually by the year 2000 and that "business-to-business" trade on the Net could add up to 22 billion dollars a year.

A recent study by IBM (1995) suggests that online catalogs on the Internet can save firms up to 25% in processing costs and reduce cycle time by up to 62%.

Researchers have reported that net marketing may be more effective than marketing through traditional media. For example, one researcher suggests that marketing on the web results in ten times as many units sold as one-tenth the advertising budget.

S o m e I n t e r n e t R e f e r e n c e s

The facts presented above have been summarized from some of the fllowing references. If you wish to get more detailed information about the Internet, follow the hotlinks presented below.

Why Should You Advertise on the Internet Some Internet Facts

Why Should You Advertise on the Internet
Some Internet Facts